New mothers often venture out in search of those perfect toys, clothes and the like for handling their precious bundle of joy; but wind up with more questions than answers. However, one duo in the Heights has their sights set on helping parents navigate those unknown waters.
Pure Parenting Shop owner Sarah Godwin set out with a mission about four years ago when she first opened her shop as a native Houstonian displaced to Pennsylvania.
“I created this place as a safe space, because I was an out-of-towner,” she said.
Just a few short years later, however, Godwin, and Adriana Rodriguez-Foy – owner of Third Coast Threads – have created a store at 2401 Yale St. in the Heights that could be likened to the parenting version of a kid in a candy store. And the story of how a chance meeting blossomed into a safe haven for new mothers is a microcosm of the store’s mission since merging the two stores just a year and a half ago.
“I was a mom who just needed help and came into Sarah’s store, and she knew so much. So, this idea started to bloom of building this community,” Rodriguez-Foy said. “I know there were moms like me who needed someone like Sarah. We wanted to help moms, we wanted to talk with them and let them know ‘it’s ok, we’re here to help you understand all of this’.”
Day-to-day, Godwin keeps an eye on Shark Tank products and scours local markets and conventions for the potential next big thing in efforts to import them before big box stores. From furniture to clothing to pacifiers; from natural parenting items such as baby carriers and bottles to new things on the market that are locally-made in Texas and Houston, Pure Parenting and Third Coast Threads provide a cornucopia of options.
Further, each product is tested and approved on each of the pairs’ children before ever hitting store’s shelves.
“We wanted to create a safe space for parents to come and shop, and not be bullied into purchases [which can happen at big department stores] – we try to become friends with you and figure out what fits your lifestyle,” said Godwin, a native Houstonian who first opened her shop on Heights Boulevard upon returning. “You don’t necessarily need every contraption made, you need what’s right for you.”
Meanwhile, Rodriguez-Foy handpicks or creates both gender-specific and gender-neutral clothing perfectly suited for any child’s style or personality – or just the perfect outfit for those pesky family photos. Additionally, the pair is in the process of creating a play area with toys and play structures in front of the store – complete with a white picket fence – to ease the ever-present worry of entering a store, toddler in tow. It appears to be as much a haven as any for a stress-stricken new parent.
“We have a lot of great products, and great clothes; but it really is a community – it’s a place where moms can come and know that when they walk in the door, they’re home; everything’s going to be alright,” Rodriguez-Foy said.
More than a shopping trip
As both Rodriguez-Foy and Godwin reside within a few streets of the shop, the pair possesses a fiery passion for serving the Heights through more than simply a financial transaction — from free product delivery to new parents within a 10-mile radius, to educational classes and even providing free carriers to those parents with young children following Hurricane, Harvey.
“The commitment to our community doesn’t end when you walk out the door – we continue to be there for you and try to welcome you into our little family. It’s a small town in a big city – we wanted to help our small town,” Rodriguez-Foy said. “It’s so incredible when moms get that look in their eye after you’ve helped them with anything. When a mother wears a baby for the first time correctly and doesn’t feel the pressure, and the baby’s suddenly not crying, there’s nothing like it.”
“Getting a product into a mother’s hands that they didn’t know could be useful is incredible,” Godwin added.
For information on The Pure Parenting Shop and Third Coast Threads’ products, readers can stop on by 2401 Yale or call the shop at 832-856-1416. They can also follow Pure Parenting Shop’s Facebook page for additional product information or promotions.
This was a paid-for story as part of The Leader’s advertorial program.