King’s BierHaus, the sister concept to King’s Biergarten, is teaming up with the franchise developer Fransmart to take its concept national.
King’s Biergarten was established in 2011 by the Austrian-born father and son team, Hans and Phiipp Sitter, who decided to serve traditional bratwurst sausages and beer to people getting their car washed. Over a few years it developed into a well-known spot among locals and since has accumulated various awards; including, Most Whimsical Restaurant in Texas, Best Bar in the Houston Suburbs, and Top 12 Beer Gardens in America.
The restaurant is classified as ‘hybrid casual,’ combining a mix of dining experiences plus King’s award-winning food and service. The team behind King’s BierHaus thinks it’s time to take their unique German fare and beer garden all over the states. Fransmart has been the franchise developer for widely recognized brands like Five Guys Burgers & Fries.
“We want to bring the authentic German biergarten experience to people around the globe, and our distinct combination of casual dining with personalized service brings the best of both worlds together in a scalable concept,” said King’s Bierhaus President, Philipp Sitter. “The success we’ve seen with this model all started years ago with a brat and a dream, and we’re looking forward to taking King’s Bierhaus to the next level by expanding the concept to new markets with the able support and expertise of Fransmart as a partner.”
“King’s Bierhaus’ innovative ‘hybrid casual’ model improves where fast casual and fine dining fall short,” said Fransmart CEO, Dan Rowe. “Their five-step ordering process allows customers to order as much or as little as they want, resulting in an increased per person check average, higher alcohol sales, and increased efficiency and back of the house operations. This concept truly is the best of both worlds: fast casual and full-service dining.”