A long-tenured Heights-area metal company is looking to make a new name for themselves.
Last week, NBM Metals hosted a kickoff party to celebrate the company’s 35th anniversary, but that wasn’t all – President Michael Greathead also revealed the company’s new brand identity, AVIVA Metals, as they look in a new direction heading into the new year.
NBM’s Houston facility has been in operation since 1985, starting with a 54,000 square foot facility that used to be an old steel company, and expanded it in 2005 to add two additional warehouses and about 100,000 square feet of space. In that same time frame, the company has grown from four employees to 178 in total, 80 of whom are stationed in Houston. For 35 years, National Bronze Metals has been the United States’ leading manufacturer of bronze, brass and copper alloys at 2929 W. 12th Street in the Heights, carrying 100 different types of alloys; and while they lack the largest quantity of any one material, its Houston headquarters carries about 7.8 million pounds of various metals.
And while three previous decades have brought many contributions as the USA’s leading distributor, Greathead said executives believed time was ripe for a change given several company developments.
“Entering a new year and global expansion provides an ideal time to roll out the Aviva Metals brand,” Whitehead said Nov. 10. “As we continue to grow our national and global footprint, we need to differentiate ourselves, demonstrate leadership, show confidence and expand on our local growth and awareness.”
“Aviva” is a Hebrew word meaning simply meaning “spring” or a season of growth – exactly what the move represents for the company. Part of increasing that footprint, Greathead said, entails a shift in the company’s machining and manufacturing operations. NBM began its machine shop operation in their Ohio headquarters about five years ago; and has plans to expand a similar operation into the Houston facility come 2018.
“Much of what [General Manager Joe] is machining for us in Ohio could also do well serving this market as well, so we’re looking to expand the market by doing this out here,” Greathead said. “By doing so, we allow [Joe] to focus on his market in the northeast and us to focus on our market down south. We believe the opportunities down here are enormous.”
For employees and shareholders potentially fearing the switch, Greathead reassured them that the only variance come 2018 is solely the brand name. There will be no change in the company’s shareholders, directors or management team.
“It’s merely a way to step back and differentiate ourselves from the marketplace – it’s an exciting opportunity for us. It’s been wonderful to see the growth of the company, both in numbers and business wise,” he said. “When you think about it, you’re holding the lives of these people in your hands – your well-being is their well-being, and that’s great. We like to think of ourselves here as a large team. There are challenges we face all the time, but I think we’ve got a great team here in Texas.”