For local jeweler Jack Van Pelt, owning his own business in the Heights has felt like owning his own business in a small town. Van Pelt opened JVP Jewelry in 1986, where he has a complete shop that offers engraving, diamond setting, welding, custom manufacturing, stone setting, gold plating, and more.
“We do all work here on the premises,” Van Pelt said. “That means that my shop has all, or almost all, the tools in it to do everything here. When you go to the mall and see a ring you like, they’re going to send the ring out to get [it] sized for you and are going to send it to someone like me to do it. If you bring your ring in here, or buy one from my case, we’re going to size it here and hand it right back to you.”
Van Pelt comes from a family of jewelers. In the early 1970s, Van Pelt worked for his grandparents downtown at their shop – Richter Jewelry Company. After his grandfather became ill, and after studying his trade, Van Pelt decided to go out on his own.
“I still do a lot of things the way they did in the old shop,” Van Pelt said. “Of course I’ve gotten new technology that has advanced us some, but I still do things like the way they were back then. So I learned my craft in the old method of doing jewelry, where you made your own plating solutions and sized rings a certain way; everything is all a little more hands on.”
Along with opening JVP Jewelry, Van Pelt has been a volunteer firefighter since 1983 and an active Heights Chamber member since 2003. Both have helped grow Van Pelt’s network, but to him, most importantly, they keep him linked in to his community that he serves.
“The Heights Chamber has been a wealth of business for me,” Van Pelt said. “Not only has it been a wealth of business for me, but also a wealth of wonderful friendships.”
With Christmas here, JVP Jewelry offers custom design work where they can build exactly what you want from scratch if you give enough notice. The shop also carries a jewelry line that that ships jewelry from one day to the next.
With new staff on hand, JVP Jewelry is now open from 10 a.m. to 5 p.m. Mondays and Tuesdays, 10 a.m. to 5 p.m., on Wednesday, by appointment on Thursday, 10 a.m. to 5 p.m., on Friday and during the month of December, 10 a.m. to 2 p.m., on Saturday through Christmas.
“Christmas is a special time of the year,” Van Pelt said. “I want customers to feel like they’ve come to a jewelry store, but are getting a small town jeweler experience that treats them like family and takes care of you in the same fashion. That’s my whole goal. I want everyone’s experience to be important.”
Visit JVP Jewelry at 2150 W 18th St. #206 77008 or call to make an appointment at (713) 862-5419.