Putting the customer first and reinventing the way you buy or sell a home is exactly what Redfin is all about. Redfin is a company of real estate agents, naturally, but also a team of software engineers who build online tools to help with the list or search process and to create results rather than a headache.
Redfin got its start inventing map-based search and growing their company around this base. The company is data driven and offers consumers online tools that cater to the urgency of the market.
Last year the company surveyed nearly 1,000 recent home buyers and sellers to see what type of change would improve the buying and selling process. A portion of the survey found that buyers, in particular, valued responsiveness in an agent. Consumers showed a marked preference for agents who are responsive and are strong advocates for their clients, even as less expensive, technology-based options become more prevalent and popular in real estate, according to their website.
“The Redfin model is all about the customer and delivering the best possible service,” Redfin Senior Agent Irma Jalifi said. “I strive for a deep level of understanding and empathy for my clients in order to best help them navigate buying or selling their home. When you work with Redfin you get great service, but also state-of-the-art technology that empowers you to make educated decisions about your home search.”
Along with offering online tools, like a virtual tour of a new home on the market, Redfin’s numbers are a bit different than everyone else. Average commission to list a home is about three percent and Redfin lists for 1.5 percent. Once they close the home sale, Redfin passes the savings back in the form of a refund to the consumer. One other factor that drives their customer service, their agents earn a customer satisfaction based bonus, rather than commission.
“Instead of going for the easy sale we fight for the client’s best interests, even when that means telling a client to walk away from a bad deal,” Market Manager and Broker Tara Waggoner said. “Our online tools make the home tour, the listing debut, the escrow process – the whole process – totally transparent and worry free.”
Redfin is constantly improving and creating new technology features to help clients keep up with the demand of the market. Visit their website at www.redfin.com for more information.