If you are the mother of young children looking for community, then you’re just who Brittany Moss and Briana Hubbard are looking to serve.
Moss and Hubbard have bought the Houston-area franchise rights for Wowmoms World, a concept with locations in Midland and New York as well as Canada and Mexico. The first Southeast Texas location will open in a 5,000 square-foot space at Revive Development’s Stomping Grounds, an under-construction complex at 1225 W. 34th St., in the spring of 2020.
Wowmoms World Houston will feature a play area for children surrounded by rooms offering fitness classes for both adults and children, floatation therapy and swim, massage and other aesthetic services, tutoring services for elementary students and a café with vegan and gluten-free options — even purees for babies — as well as a children’s boutique.
If that sounds like a lot being offered, that is exactly the point. Moss, who worked in sales and a few other jobs in the wellness industry, said she wanted to do something aligned in holistic wellness by connecting with and helping other women feel their best through proper nutrition and physical fitness.
“While pregnant with my son, I heard Wowmoms World was starting to franchise and felt this is what I had to do,” Moss said. “I have experienced first-hand the desire to connect with other moms in my community during pregnancy and postpartum. Wowmoms will not only create an enriching environment for children but for moms to connect and meet their ‘mom tribe.’”
Moss, who lives in Oak Forest, and Hubbard, who is in West University, met through their husbands and became good friends. Hubbard, who has a nursing degree, also thought the business was a good fit for her interests and energies.
“I have always thrived living a healthy lifestyle and enjoy teaching my children the same cornerstones for longevity,” Hubbard said. “However, I found myself having to visit multiple businesses for all of our family needs. When I learned about Wowmoms World and the opportunity to open one in Houston, I immediately knew this was the facility I had always needed for my family.”
Moss thinks the concept will be a winner after talking to mothers in Garden Oaks and Oak Forest.
“I think a lot of moms are looking for a space where they can go with their children and enjoy a cup of coffee or healthy lunch while they watch their child play close by,” Moss said. “It’s also hard to find a place where you can go and get a massage or facial that offers a nanny service.”
Hubbard and Moss plan to contract with employees for most services, including yoga, tutoring, nanny services and massage therapy. They also hope to use the lawn at Stomping Grounds for classes like yoga.
The swim and flotation services take place in above-ground spas and flotation spas, respectively.
“We use body temperature water in our pools, and we use bromine in our water, which is gentler on their skin and allows them to open their eyes,” Hubbard said.
Wowmoms World will be membership-based with options for a play pass. Moss and Hubbard are still nailing down what those prices will be. Hubbard said membership will include perks such as free child care service when you take a group class or spa service, and discounts on goods and services.
All of the food at Wowmoms will be made in-house except a few items such as the vegan pop tarts and other pastries. They plan to partner with a local bakery for those.
As for the boutique, the focus is on unique retailers.
“We believe in supporting small businesses as well as ‘mom and pop’ shops,” Moss said. “Our intention with this, as well as the rest of our efforts at Wowmoms World, is to keep our world’s pollution to a minimum.”
The aesthetics of Wowmoms World will be consistent with the sites at other locations with a focus on tranquility.
“We are also including an open room concept in our cafe and play areas to encourage conversation amongst our clients,” Moss said.
The idea, at its root, is to take the loneliness out of parenting.
“This is why we created a world based on the principle that the best way to raise children is to make sure we are also taking care of ourselves,” Moss said.